Sentiment Analysis & Trend Prediction
Our client faced the challenge of gaining deep insights into customer perceptions within a complex, multilingual, and global market. Traditional metrics and sentiment analysis tools were inadequate in providing the nuanced understanding necessary to make informed business decisions. The client required a robust solution to accurately analyse vast amounts of social media data, identify emerging trends, and predict future customer behaviour.
Download The Complete Case Study
Download The Complete Case StudyServices Offered
- Real-time monitoring of social media channels (Twitter, Meta, etc.)
- Collection and analysis of customer feedback and sentiment
- Identification of brand mentions and relevant discussions
- Multilingual sentiment analysis to understand global brand perception
- Accurate identification of positive, negative, and neutral sentiment
- Detection of sarcasm, irony, and other nuanced sentiment expressions
- Automatic classification of feedback by topic, feature, or issue
- Identification of common themes and trends
- Prioritization of customer feedback for timely action
- User-friendly dashboards to visualize sentiment trends and key metrics
- Customizable reports for in-depth analysis and insights
- Real-time updates and alerts for timely decision-making
Technologies Used
Python
Prodigy
Spacy
Results Achieved
Expanded Brand Reach
By effectively monitoring social media and online conversations, the client was able to identify new target audiences and expand its brand reach. The platform’s advanced analytics capabilities enabled the client to track brand mentions, analyse competitor activity, and identify potential influencers, leading to a more effective social media strategy.
Higher Marketing ROI
The client achieved a higher return on investment by optimising marketing efforts based on data-driven insights. The platform helped identify the most effective marketing channels and target audiences, enabling the client to allocate resources efficiently and maximise the impact of their marketing campaigns.
Optimized Workflow
ABMTech’s solution automated many time-consuming tasks associated with social listening and sentiment analysis, freeing up the client’s marketing and customer service teams to focus on strategic initiatives and high-impact activities. This streamlined workflow improved efficiency and productivity, leading to better business outcomes.
Exclusive Staff Augmentation
Facing a talent shortage? Let ABMTech help you overcome your challenges. ABMTech provides dedicated IT professionals to tackle your toughest problems, working solely on your projects.
Tailored Software Solutions
Your business goals are our top priority. ABMTech offers comprehensive IT services, delivering tailoured solutions that drive your business forward.